mar·ket·ing ˈmärkədiNG/ noun
  • the action or business of promoting and selling products or services, including market research and advertising.

so·cial me·di·a noun
  • websites and applications that enable users to create and share content or to participate in social networking..
Yes, marketing and social media may be considered two different animals, but they often go hand-in-hand in today's business environment.  Marketing creates and displays the content of what the business has to offer. Social media strategically plans for communicating and distributing the content to your audience.  These two industries may be identical or altogether separate within the content subject of a business.  

The closeness of the marketing/social media relationship depends on the conversion strategy relating to the end goal of the marketing efforts.   Communicating a general brand may involve a identical marketing/social media relationship.  The cookie brand OREO often does this by promoting generic content on social media.  They are not asking the audience to take any action.  OREO is just keeping their name (brand) out there in interesting ways. In this case the marketing and social media are identical.   Conversely, a call to action may have a very specific conversion objective (such as getting the audience to sign up for a free trial) in which the marketing is specific and the social media is the tool to point the individual audience member to this content.  in this case the marketing and social media are considered separate in content.  The marketing content is the free trial that has some sort of immediate value to the audience member and subsequent value to the business.  Whereas the social media strategy is all about finding and directing the audience to that free trial offer.

So marketing can be considered the essence of what the business is. Social media is the process that expresses this essence.  They may be closely related or relatively separate, but typically one cannot prosper without the other.
YES!  I would like a FREE In-Person Consultation.
​Complete below and SUBMIT! ​
Pitfalls of running a business without a good marketing and social media strategy:
  • Failure to maximize the scope of your audience and potential customers.
  • The misunderstanding of what your business is and what it offers.
  • Lack key performance indicators and analytics to better understand the performance of the business.
  • Less engagement means less opportunity to understand what your competitors are doing.